D&AD New Blood Awards

Capsule Collection

The Brief: Create an exhibition identity to take film fashion travelling.

Our solution aims to provide not only a branding design but also a re-imagining of the exhibition itself for the next 4 years as it travels to Russia, Thailand, Brazil and Mexico. Consideration of the following three elements have been key to the brand’s development:

• Travel: The ability to transport the containers and all their contents globally with ease. A flexible brand that focuses on the bi-lingual, with subtle symbolism. The two dots of the colon used to divide the exhibition title “Dressing the Screen: The Rise of Fashion Film” have been rotated 90 degrees to represent this duality.

• Modularity: The use of shipping containers, and their adaptability to various environments enables both for indoor and outdoor placement, organising them in sequential and non-sequential arrangements. Many of the elements are tactile that can be assembled and disassembled. Not only is it visual but the visitor is encouraged to interact with the exhibition physically as they collect individual inserts from each container to “curate” their own catalogue.

• Re-use: Re-purposing the containers for its next venue is simple due to a foundation of a basic colour palette and a separation of elements. The primary language in the exhibition is English, however the secondary language is for the most part kept separate with regard to the print materials. This allows swapping and replacing depending on the location.

See the full student entry below in the D&AD archive:

www.dandad.org/awards/new-blood/2014/british-council-create-an-exhibition-identity-to-go/2385/capsule-collection/

Project role: Student at Ravensbourne
Input: Branding / Digital Design / Print Design / Signage & Spatial Graphics / Exhibition Experience
Year: 2014
Award: D&AD Yellow Pencil Winner