Paysafe

Skrill World Cup Campaign

Purpose: Football’s biggest stage demands a bold creative response. To mark the 2026 FIFA World Cup, this Skrill campaign aims to promote engaging new users to the digital wallet app and encourage users to zone in on its sports corner function containing player stats and live game tracking. Also within the app users can access Skrill Final Score, a football fan-centric sports betting game that turns match predictions into tangible rewards, from Knect loyalty points to exclusive wallet credits.

Campaign Strategy: With billions of eyes on the tournament and transaction activity spiking globally, the goal was to cut through the noise. We needed to engage passionate fanbases in Spain and the United States with a message that felt personal, not corporate. By tapping into national pride and the emotional highs of the competition, we developed "Colours”, a localised creative narrative and script that spoke directly to the cultural identity of each audience as their teams competed on the world stage.

Project role: Senior Designer at Paysafe
Input: Branding / Art Direction / Casting / Commercial Shoot / Campaign Design / Email Designs / Paid Media
Year: 2026