Interbrand (HMKM)

Savoy Taylors Guild

Purpose: Rebrand Savoy Taylors Guild as a stand out as a premium tailoring products in the industry.

  • Concept: The digital experience was designed to help people appreciate those who provide help to others. In a world of automated customer service, Zendesk sought to stand out by emphasising the human element of support.

  • Brand goal: The campaign aimed to be charming and quirky, aligning with Zendesk's brand identity, and highlighted the importance of customer relationships.

    Project role: Junior Designer at Interbrand (HMKM)
    Input: Logo Design / Branding / Retail packaging / Store graphics

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Savoy Taylors Guild is a British menswear brand, available through retailers like Moss Bros, that produces modern, classic suits and tailoring. The brand is known for its high-quality, pure wool suits with traditional English tailoring details, and its products can be found in stores and online.

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