JWDK

BridgeLife 三邻桥 Market Hall
Shanghai, China

Purpose: BridgeLife 三邻桥 in the Baoshan district of Shanghai, is a trendy community park and cultural commercial area built from a former vacuum flask factory, popular with locals for events, leisure, sports, and creative businesses in China. Fun signage and creative environmental graphics were created to engage local residents and customers.

• Branding: Creative direction with signage and identity was developed with a contemporary style that integrated colourful gradients and rounded typography.
  
  Project role: Senior Designer at JWDK
  Input: Branding / Print Design / Environmental graphics / Signage and Way-finding
  Year: 2019